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Sambad is a regional language daily newspaper and the flagship brand of Eastern Media Limited. It is one of the largest circulated Odia newspaper in Odisha and is published from 8 key cities in the state, including the capital city of Bhubaneswar. Soumya Ranjan Patnaik (Founder of Eastern Media Limited) is the Editor-in-Chief of Sambad. The first edition of this newspaper was published on October 4, 1984 in Bhubaneswar. Sambad was the first newspaper in Odisha that began with morning edition during a period where evening editions were the order of the day. Many milestones in Odia journalism can be attributed to the trends set by Sambad.

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