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The Indian Express was started by an Ayurvedic doctor, P. Varadarajulu Naidu,In 1931, at Chennai, being published by his "Tamil Nadu" press. Soon under financial difficulties, he sold the newspaper to Swaminathan Sadanand, the founder of The Free Press Journal, a national news agency.In 1933 The Indian Express opened its second office in Madurai, launching the Tamil edition, Dinamani. Sadanand introduced several innovations and reduced the price of the newspaper.

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